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CREATIVE DIRECTION

CREATIVE DIRECTION

CREATIVE DIRECTION

A clear vision. A collection with identity.

Strong collections start with a point of view. I begin by understanding your brand, your audience and the purpose behind the project. Trend research, visual references and cultural influences become a focused concept—not a collection of disconnected ideas.

Through moodboards, colour palettes and material stories, I define the visual language that connects silhouette, texture and function. My portfolio brings this approach to streetwear, sportswear and outdoorwear, where a distinctive aesthetic needs to work just as well in everyday life.

We refine the direction together before moving into design. You receive a cohesive creative framework that helps your team make confident decisions and keeps the collection recognisable from the first sketch to the final product.

TREND RESEARCH / MOODBOARDS / COLOUR & MATERIAL STORIES / COLLECTION CONCEPTS

ROSA MELANIE GRUNDMANN DESIGN

FREELANCE FASHION DESIGN

BERLIN, GERMANY

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